This family breathes golf. It's part of their glue. The father and his sons come together each year in a different golfing destination to bond over their favorite sport.
And each year, I am tasked with the great honor of designing their Signature Badge to be showcased in commemorative items like golf balls and polo shirts.
The Signature Badge for 2024 was particularly special as one of the sons is getting married in the fall. The family wanted this design to celebrate the young couple and especially the bride's Spanish heritage.
Design Inspiration
Pinehurst Golf Resort: Where the Family will Vacation
Located in the heart of the North Carolina countryside
Spain: The Bride's Home Country
Home of the unique and playful art of Catalan Masters like Miró and Gaudí
Colors & Font Choices
- The Pinehurst venue evokes serene green hues
- The Spanish flag’s fiery red and yellow come to mind
- Both the official Spanish website and Pinehurst’s website
feature a script font which has been incorporated
into each of the designs
- The Spanish flag’s fiery red and yellow come to mind
- Both the official Spanish website and Pinehurst’s website
feature a script font which has been incorporated
into each of the designs
CONCEPT 1: THE BULL
• Spanish bull
• Full-on Spanish color influence
• “Mega Fresh” script font
• Full-on Spanish color influence
• “Mega Fresh” script font
CONCEPT 2: THE FLAG
• Spanish flag
• Pinehurst in the color green to evoke the golf course
• Unexpected combination of fonts for a lighthearted effect
CONCEPT 3: THE DOTS I
• Spanish red & yellow
• Pinehurst in green for the golf course
• The dots are a subtle, playful nod to the Spanish flag without being obvious
• Puts the Bridge & Groom front and center
• Incorporates the Spanish “y” for the &
CONCEPT 4: THE DOTS II
• A variation of Dots I
• The green line is there to represent the Pinehurst golf course
The Presentation
The Selection
The family chose Concept No. 2
