Resume

I am an accomplished Creative with a passion for innovation and a strong aptitude for effective project management. From concept to execution, I excel at thinking outside the box and managing teams to effectively bring marketing campaigns to life.

1. Impact Leadership Conference | My team spearheads and executes our annual company conference and all ancillary events. The conference lasts a total of 4 days, involves night events, and hosts up to 150 people.

Key skills: creative direction, team leadership, strategic event planning and logistics, project management.

2. Annual “Maintenance Rocks” Recognition Event | I am in charge of leading the theme conceptualization and communication of this industry-standard annual event to ensure smooth execution at the property level.

Key skills: creative direction, creative event planning, visual strategy and communications, informational infrastructure.

3. New property acquisitions and development branding | It is my creative responsibility to develop new brands for each new acquisition, and to uphold the integrity of existing brands along with conceptualizing the execution of innovative marketing campaigns.

Key skills: creativity, art direction, brand development, strategic design thinking, strategic team communications, project management.

4. Team leadership and development | As a hands-on leader, I take great pride in coaching and mentoring junior designers to help them succeed in their roles and careers.

Key skills: mentoring, strategic career mapping, leadership, effective team communications.

As a freelance brand developer and content creator, I took great pride in helping my clients discover their unique voice and grow their visual presence across many channels, from digital platforms to physical spaces like trade shows.

Key Accomplishment:

Dolfab, Inc Presence Campaign | Dolfab was a well-established metalworking and yacht refit company with a strong local presence yet virtually no digital presence. Through a customer-centric approach, I gained a deep understanding of brand messaging needs and, with the help of a high-performance team of freelancers, crafted unique content and innovative marketing plans.

Key skills: brand strategy, client communications, digital and printed marketing strategy and execution, video content, innovative marketing conceptualization, event planning.

It was my sole responsibility to elevate the brand’s image from a small boat dealership to a sophisticated, international yacht broker and dealer.

Key Accomplishments:

Complete brand overhaul | I successfully led the company into developing a new website, rebranded all of their sales spec sheets and other collateral to reflect their new upgraded approach, re-organized and revived their social media accounts, created engaging content for digital spaces, and designed and executed events for prospective yacht clients. I selected a new digital CRM system, developed the training materials and strategy, and led training sessions with the sales team, both as  group and individually.

Key skills: brand visualization and strategy, social media strategy and content, event planning, innovative marketing campaign design, effective knowledge transfer.

Keiser University | Fort Lauderdale, FL | A.S. Computer Graphic Design

Strategic design thinking | Creative problem solving | Brand development and advocacy | Mentoring & leadership | Innovative thinking | Native Proficiency in English and Spanish languages | Campaign management | Project management |  Vendor relations | Creative Team development and management

Adobe Creative Cloud | Microsoft Office | Google Business Suite | Slack | Canva | Hootsuite | Redbooth | Trello | Milanote | markup.io