Design Brief
The branding for Advenir at Clermont celebrates the area's rich history of citrus groves. Our branding package captures the charm of this established and well-maintained property, located in a rather surprisingly hilly area of Florida, making it feel homey and inviting.
Project Description:
The branding for Advenir at Clermont draws inspiration from Clermont’s famous citrus groves. We used deeper hues of sage green and orange to reflect this heritage subtly and warmly. The design emphasizes the property's serene and hilly surroundings, creating a welcoming atmosphere.
Our goal was to create a timeless yet modern brand that resonates with both residents and visitors. The typography is whimsical, and subtle illustrations of citrus leaves add a touch of charm.
Creative Direction and Graphic Design: Denise San Pedro
Graphic Design: Marzena Tutak
Graphic Design: Marzena Tutak
Art Direction, New Website, & Multimedia: Jose Pirez
