At Advenir Living, I co-lead the team that puts together our annual two-day company conference, focused on empowering our leaders and helping them grow. We handle everything from theming and branding to organizing evening events like the Regional Directors' dinner, Casino Night, Vendor Trade Show, and Impact Awards Dinner (complete with a show!).
We’re also in charge of the logistics: venue and food choices, rooming and guest lists, AV setups, decorations, entertainment, signage, stage decor, and all the swag. We manage all the communications, including drip emails, video teasers, and intranet pages for the conference. I took on the task of turning our previously text-heavy instructional emails into easy-to-read, visually appealing infographics. It’s a huge undertaking, but the rave reviews are worth it.
The Dream Team:
Joe Mendez, Chief Marketing Officer
Jose Pirez, Director of Digital Art and Content
Marzena Tutak, Senior Graphic Designer
Molly Ericksen, National Leasing Manager
Leydis Gongora, Social Media Manager
Karen Steinberg, Senior Director of Revenue
David Coteron, Senior Revenue Analyst
Sam Jacobs, Marketing Coordinator
Theming
The company’s goal and overall theme for 2023 was "Excellence in Operations," and since Miami was hosting a big Formula 1 event that year, we decided to merge the two into the theme "Racing to Excellence." We organized the departments into "Teams," each led by a "Team Captain" (the Department Heads) and gave them distinct colors. Then, we had the hilarious idea of photoshopping our presenters’ heads onto Formula 1 racers’ bodies. What started as a joke quickly became a hit, adding a fun twist to our serious business of achieving excellence.
Style Guide
Shirt Design: Jose Pirez
All of the following designs were created by Marzena Tutak:
Collateral
Signage
Photography
