Following the merger of Spain-based Azora and US-based Advenir companies, I led a full-scale rebrand to unify both companies under a cohesive identity. The result was a seamless transition that elevated brand recognition and reinforced the strength of the new partnership.
Logo Design
Conceptualized and created by Marzena Tutak
Project Scope & Timeline Presentation
To keep the executive team updated, I created a simplified Scope & Timeline presentation outlining the project’s progress. I outlined action items and entered them into the project management software I selected, ensuring everything was tracked efficiently. The presentation provided clear updates while maintaining alignment with the team.
Brand Book
I developed the brand book to serve as the cornerstone for brand consistency across all platforms and mediums. This essential guide outlines the proper usage of the brand’s visual and messaging elements, ensuring that both internal teams and external partners maintain a cohesive and recognizable identity. By establishing clear guidelines, the brand book helps protect the integrity of the brand while fostering alignment across all communications and touchpoints.
Social Media
Executed and designed by Jose Pirez
I collaborated with Jose Perez, Director of Digital Art and Content, to shape the look and feel of the new brand’s social media presence. We created a strategy that aligned with the rebrand and engaged our audience, ensuring consistency across all platforms. His expertise brought the vision to life, while I provided direction to maintain brand integrity.
