I am an innovative and experienced Creative Professional who can't see herself doing anything else. I pride myself in mastering strategic and tactical approaches to creative management.
Recent Accomplishments
Branding
Unified the company’s brand identity during a major merger, ensuring a smooth transition and fostering trust among employees and customers. Developed and presented the rebranding strategy, outlined actionable steps, and created the project scope. Oversaw logo design and rollout, created the Brand Book, led the redesign of all collateral, and personally rebranded the company intranet to align with the new identity.
Project Management
Streamlined project management and improved campaign execution by leading the adoption of a department-wide tracking system. Managed research, testing, and soft launch of the new platform, and personally created the user manual to ensure a smooth implementation.
Scalability
Boosted efficiency by 50% through the strategic use of online tools, automation, and AI. Introduced systems that streamlined the Art Team’s workload, enabling more complex projects and data integration. Improved site team autonomy by identifying cost-effective print platforms, negotiating partnerships, and optimizing resources while safeguarding brand integrity.
Innovation & Trends
Positioned the company to stay ahead of market trends by highlighting the importance of Gen Z as a key demographic in discussions with the CMO. Led AI integration within my team, driving innovation and improving workflows to enhance creative efficiency and output.
Team Development and Leadership
Fostered team growth and performance by mentoring a junior team member from Production Associate to Director of Digital Art and Content over four years. Coached a Senior Graphic Designer to expand her skillset, resulting in a 90% reduction in errors, as tracked through tri-annual reviews. Improved team efficiency by organizing “Art House Huddles” to clarify expectations and strategically redistribute workloads based on individual strengths.