I am an innovative and experienced Creative Professional who can't see herself doing anything else. I pride myself in mastering strategic and tactical approaches to creative management.
Recent Experience
Branding
Conceptualized and developed comprehensive brand strategies for new housing developments, internal campaigns, and special events, ensuring cohesive and impactful branding across all initiatives.
Led cross-departmental discussions to align brand strategy and ensure consistent messaging, enhancing team coordination and brand integrity.
Facilitated collaborations between social media and brand teams to streamline the social media calendar and maintain brand consistency.
Supported discovery calls and lease-up meetings, providing strategic branding insights to third-party managers.
Scalability
Increased efficiency by 50% by leveraging online tools, automation, partners, and AI tools.
Introduced new systems to streamline the Art Team’s workload, allowing for more sophisticated projects and integration of data metrics.
Identified and implemented new print platforms, negotiated cost-effective partnerships, and optimized existing resources to enhance site team autonomy and while protecting brand integrity.
Intranet Design & Management
Strategized and designed the informational structure of the company's intranet. Oversaw or directly designed the visual components of every section.
Provided guidance and technical expertise on the internal communications platform, enhancing team efficiency.
Miscellaneous
Engaged with industry and market data to spearhead conversations on branding trends, focusing on Gen Z and AI integration.
Conceptualized and executed digital solutions for previous print campaigns, leveraging my command of the Spanish language to promote inclusivity and engagement, and led drip campaigns to support adoption.
Leadership and Team Management
Mentored a junior direct report from Production Associate to Director of Digital Art and Content over four years.
Coached a brilliant Senior Graphic Designer to enhance her skillset by adding project management and attention to detail. This resulted in a 90% decrease in errors, as measured through tri-annual reviews.
Organized and hosted "Art House Huddles", maintaining team member expectations and strategically redistributing tasks based on individual capacities.